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The Enneagram UX Experiment: Hyper-Personalizing Consumer Tech

In the competitive landscape of Consumer Electronics and Smart Home Technology, a "one-size-fits-all" message rarely resonates with every user. This project explores the power of psychographic segmentation by reimagining the launch strategy for the TechNova product ecosystem. We developed 9 distinct landing page variations, each strictly engineered to trigger the core motivations of a specific Enneagram personality type. From the safety-focused Type 6 to the status-driven Type 3, this portfolio demonstrates how tailoring UI, copy, and visual hierarchy can transform a generic product into a deeply personal solution.

Psychological Breakdown

Select an Enneagram type to see how the landing page adapts.

Type 1

Optimizing for Perfection & Order

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Strategy

Leveraging the user's desire for integrity and order by utilizing a symmetrical layout and vocabulary focused on "precision" and "elimination of error."

Key Elements

check_circle Symmetrical Grid Layout
check_circle High-Contrast "Before & After" Imagery
check_circle Technical Specification Table for Objective Validation

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Engineering Trust Through Perfectionism

For the Enneagram Type 1, the purchasing decision is driven by the Fear of Defectiveness. To convert this user, the design must signal absolute competence. We stripped away decorative elements to create a sterile, "lab-grade" aesthetic using dark navy and crisp white text.

The core neuromarketing trigger here is the "Correction of Chaos." By visually presenting a disorderly room turning into a pristine environment, we release a dopamine hit associated with resolution. The copy avoids emotional fluff, strictly adhering to words like "Meticulous," "Standards," and "Optimization." This assures the Type 1’s "Inner Critic" that this purchase is not an indulgence, but a necessary tool for maintaining rightness and order.

Type 2

Cultivating Connection & Emotional Warmth

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Strategy

Focusing on interpersonal connection and emotional warmth, framing the technology as a vehicle for expressing love and care.

Key Elements

check_circle Multi-Generational Human Photography
check_circle "Thoughtful Gifting" Feature Highlight
check_circle Emotive Testimonials focused on feelings/tears

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Technology as a Love Language

Type 2s are motivated by the need to be loved and needed. Standard tech specs often alienate this demographic because they feel cold. Our strategy was to pivot the value proposition from hardware to heartware.

The UI utilizes warm, soft lighting and rounded corners to evoke a sense of embrace. The neuromarketing hook lies in the "Reciprocity Trigger." By showing the user (via the hero image) bringing joy to a family member, we validate their self-image as the benevolent provider. The copy, "Make it personal before it arrives," specifically targets their pride in knowing exactly what others need emotionally.

Type 3

Positioning for Status & Efficiency

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Strategy

Positioning the product as a status symbol and a high-performance tool for efficiency, appealing to the user's drive for success.

Key Elements

check_circle Sleek, Dark "Premium" Aesthetic
check_circle Productivity & Goal-Tracking Widgets
check_circle Scarcity Tactics ("Founder’s Edition")

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Optimizing for the Image of Success

The Type 3 customer asks one subconscious question: "Will this make me look successful?" This landing page is designed to function like a mirror reflecting their ideal self—efficient, elite, and ahead of the curve.

We employed a "Power & Prestige" visual language similar to luxury automotive branding. The focus is entirely on ROI (Return on Investment) of time. Features are framed not as utilities, but as competitive advantages (e.g., "Quantum Processor," "Command Your Time"). The "Founder's Edition" CTA leverages the psychological principle of Exclusivity, convincing the Type 3 that owning this device separates them from the "average" crowd.

Type 4

Curating Identity & Aesthetic Depth

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Strategy

Avoiding generic sales tropes in favor of "Mood Architecture," appealing to the user's desire for uniqueness and authentic self-expression.

Key Elements

check_circle Interactive "Mood Palette" Selector
check_circle Poetic/Evocative Copywriting ("Ordinary Light is for Ordinary People")
check_circle Atmospheric, Non-Stock Photography

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Selling Identity, Not Utility

Type 4s recoil from anything that feels mass-produced or generic. To convert a 4, the product must feel like an extension of their unique inner world. We replaced standard sales benefits with Aesthetic Validation.

The primary psychological lever here is Differentiation. The headline explicitly separates the user from "Ordinary People," creating an "Us vs. Them" dynamic that appeals to the 4's sense of specialness. By using deep purples and abstract imagery, we bypass the logical brain and target the limbic system, suggesting that this product understands the depth of their emotions.

Type 5

Empowering Competence & Privacy

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Strategy

A minimalist, data-heavy design that respects the user's privacy and signals high competence through transparency and technical depth.

Key Elements

check_circle Dashboard/Terminal Style UI
check_circle "Zero-Knowledge Architecture" Trust Signal
check_circle Direct Access to Documentation

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The Architecture of Autonomy

Type 5s hoard knowledge and defend their energy against intrusion. They are the most skeptical buyers. This design eliminates all "salesy" language, replacing it with raw data visualization. The UI mimics a developer tool, signaling: "We know you are an expert."

The critical conversion driver is Risk Reduction via Information. By offering "Read Documentation" alongside the main CTA, we satisfy the 5’s compulsion to research before acting. The "Zero-Knowledge" feature directly addresses their core fear of being overwhelmed or spied upon by external forces, framing the product as a tool for self-reliance.

Type 6

Establishing Trust & Worst-Case Security

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Strategy

Building a "Safety Anchor" through authoritative blue tones, worst-case scenario planning, and heavy emphasis on guarantees and reliability.

Key Elements

check_circle Shield Iconography & "Unwavering Vigilance" Copy
check_circle Redundant Systems Feature (Battery Backup)
check_circle Prominent Money-Back Guarantee

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Mitigating Future Anxiety

The Type 6 brain is a constant scanner for threats. This landing page is designed to answer the question: "What if something goes wrong?" before the user even asks it. We utilized Authority Bias through "Military-Grade" terminology and "Certified" badges.

Psychologically, we are leveraging the Loss Aversion principle. The copy focuses heavily on "Protecting what matters" and "Redundancy." By highlighting features like battery backups and 24/7 monitoring, we provide an external support system that soothes the 6’s core insecurity, acting as a trusted authority figure they can lean on.

Type 7

Unlocking Freedom & Infinite Possibility

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Strategy

A high-energy, vibrant design that triggers FOMO (Fear Of Missing Out) and promises "infinite" variety to avoid boredom.

Key Elements

check_circle Dynamic Motion Blur & Vibrant Colors
check_circle "Infinite" & "Escape" Vocabulary
check_circle Limited Time Launch Bundle (FOMO)

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Stimulating the Dopamine Loop

Type 7s are future-oriented and fear deprivation or pain. This design is a visual adrenaline shot. We utilized a high-saturation color palette and dynamic imagery to signal Novelty and Excitement.

The strategy hinges on the "Gluttony" instinct. Words like "Massive Library," "Unlimited," and "Escape" promise that the user will never be bored. The "Launch Bundle" with a countdown timer triggers their impulsivity, framing the purchase as an immediate gateway to a more exciting reality, bypassing logical price objections.

Type 8

Asserting Control & Dominance

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Strategy

An aggressive, dark-mode design that uses imperative language to empower the user, framing the product as a tool for dominance and control.

Key Elements

check_circle Aggressive Red/Black Color Palette
check_circle "Manual Override" Feature Highlight
check_circle Imperative CTA ("Claim Total Control")

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The Psychology of Dominion

Type 8s desire to be captains of their fate. They detest weakness and manipulation. This design avoids passive language entirely. The UI feels like a military command center, using the psychological association of the color red with Power and Urgency.

The conversion hook is Autonomy. By highlighting "Manual Override" and "Local Storage," we assure the 8 that they are not submitting to an algorithm. The copy challenges them directly ("You are in charge"), aligning the product with their self-image as strong and uncompromising leaders.

Type 9

Creating Harmony & Removing Friction

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Strategy

A serene, low-arousal design focused on comfort, harmony, and the removal of friction or decision fatigue.

Key Elements

check_circle Soft, Earthy Color Palette & Rounded UI
check_circle "Tune Out the Chaos" Value Proposition
check_circle Frictionless "Risk-Free" Assurance

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The Path of Least Resistance

Type 9s seek internal and external peace. They often defer purchasing decisions to avoid stress. This page is designed to be a "Digital Sanctuary." We used a low-contrast, harmonious visual hierarchy that requires zero cognitive load to process.

The core strategy is "Narcotization" (Positive Reframing). We frame the product as a way to disconnect from stress and maintain equilibrium. Terms like "Flow," "Harmony," and "Soft-touch" appeal to their sensory desire for comfort. The heavy emphasis on "Free Returns" removes the potential conflict of a "wrong choice," allowing the 9 to merge with the decision effortlessly.

Aggregate Impact

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Lead Volume

1000

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Avg. Time on Page

Highest Converting Segment

Type 4

The Individualist