psychology
personalanding.com Conversion By Personality
Clinic

One Service, Nine Minds: Hyper-Personalization in Aesthetic Medicine

For this project, we conducted a radical experiment in Psychographic Segmentation. We took a single core product—Skin Rejuvenation & Anti-Aging Treatments—and designed 9 distinct landing pages, each engineered to convert a specific Enneagram Personality Type.

Psychological Breakdown

Select an Enneagram type to see how the landing page adapts.

Type 1

Optimizing for Precision & Ethical Standards

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Strategy

Optimizing for Perfection, Clinical Precision, and Ethical Standards.

Key Elements

  • check_circle Symmetrical, grid-based layout for visual order.
  • check_circle "Clinical Protocol" timeline to remove ambiguity.
  • check_circle Prominent ISO & FDA Compliance badges.
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Why This Converts Type 1

The Type 1 consumer is driven by the Super-Ego. They fear making a mistake or being "defective." To convert this demographic, the design eliminates chaos and signals absolute competence. We utilize a "Clean Clinical" aesthetic with ample whitespace to reduce cognitive load.

The copy focuses heavily on correctness. By detailing the "Clinical Protocol" and emphasizing "Ethical Standards," we frame the purchase not as an indulgence, but as the objectively right choice to make. The presence of compliance badges (FDA, ISO) serves as an external authority to validate their decision, mitigating the fear of negligence.

Type 2

Permissive Self-Care & Emotional Connection

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Strategy

Permissive Self-Care centered on Warmth and Connection.

Key Elements

  • check_circle "You Deserve to Be Pampered" permission-based headline.
  • check_circle "Meet the Hearts" staff section to build human rapport.
  • check_circle Referral blocks to trigger the "Giver" instinct.
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Why This Converts Type 2

Type 2s often struggle with repressed needs, feeling guilty about prioritizing themselves over others. This landing page acts as a psychological "Permission Slip." The soft pink color palette and rounded UI corners create a nurturing environment that feels safe, not transactional.

Crucially, we shift the focus from the procedure to the people. By highlighting staff bios ("Meet the Hearts"), we leverage the Type 2's desire for connection. The inclusion of a "Share the Glow" referral section is a strategic CRO element; it allows the Type 2 to justify their self-care by framing it as a way to help their social circle eventually.

Type 3

Aesthetics as a High-ROI Asset

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Strategy

High-Status Aesthetics positioning the product as an ROI Asset.

Key Elements

  • check_circle Dark Mode & Gold accents for luxury signaling.
  • check_circle Tiered Pricing (Silver/Gold/Platinum) to gamify status.
  • check_circle Efficiency metrics (e.g., "30 Mins," "Zero Downtime").
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Why This Converts Type 3

For the Achiever, image is currency. This design utilizes Prestige Marketing tactics. We strip away emotional fluff and present the aesthetic treatment as a career investment. The headline "Look as Successful as You Are" directly links their external appearance to their internal drive for validation.

The layout respects the Type 3's most valuable resource: Time. We highlight efficiency metrics like "30-minute treatments" to assure them that this improves their personal brand without disrupting their workflow. The tiered pricing model is designed to trigger their competitive nature, subtly pushing them toward the "Platinum" tier to affirm their status as a "winner."

Type 4

The Anti-Template Identity Search

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Strategy

Anti-Template approach focusing on Depth and Unique Identity.

Key Elements

  • check_circle Moody, artistic photography (High contrast, deep purple).
  • check_circle "Custom-Blended" copy rejecting standard solutions.
  • check_circle "My Face is My Autobiography" narrative-driven headline.
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Why This Converts Type 4

Type 4s have a core fear of being ordinary or defective. A standard, sterile medical landing page repels them. This design strategy employs Differentiation Theory. We use artistic, moody lighting and poetic copywriting to signal that this clinic understands "depth" and "authenticity."

The user experience is built around hyper-personalization. Terms like "Bespoke," "Alchemist," and "Custom-Blended" assure the Type 4 that they will not be forced into a cookie-cutter mold. The design validates their feelings, framing the aging process not as decay, but as a complex narrative that deserves an artistic touch.

Type 5

Competence Through Data Dominance

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Strategy

Competence demonstrated through Data Density and Privacy.

Key Elements

  • check_circle "Deep Dive FAQ" with technical graphs.
  • check_circle Detailed hardware specifications (Candela/Potenza).
  • check_circle Zero-Knowledge Privacy Pledge.
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Why This Converts Type 5

Type 5s are cerebral and skeptical. They trust Data over emotion. This page functions less like a sales pitch and more like a technical whitepaper. We removed persuasive adjectives and replaced them with specifications, molecular diagrams, and peer-reviewed style content.

The "Information Wall" strategy is used here to lower defenses. By providing excessive information upfront (Instrument specs, risk analysis), we satisfy the Type 5's need to "hoard knowledge" before acting. The "Zero-Knowledge Privacy" section is a critical UX addition, directly addressing their fear of intrusion and social draining.

Type 6

Risk Mitigation & Social Consensus

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Strategy

Risk Mitigation through Safety Protocols and Social Proof.

Key Elements

  • check_circle Over-indexed Safety Badges (ISO, Board Certified).
  • check_circle "Peace of Mind" Guarantee and 24/7 Support line.
  • check_circle Consensus-based "Verified Patient" reviews.
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Why This Converts Type 6

The Type 6 brain is constantly scanning for threats. This design is built on Anxiety Reduction. The header immediately answers the question: "Is this safe?" by displaying hospital-grade hygiene certifications. We utilize "Consensus Social Proof"—showing average ratings and community feedback—to assure them they are not alone in this decision.

The "Peace of Mind" promise and the explicit mention of a post-treatment support line address the Type 6's specific fear of abandonment. By guaranteeing a safety net, we remove the friction caused by "worst-case scenario" thinking.

Type 7

Gamified Experience & FOMO Activation

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Strategy

Gamification, FOMO, and High-Energy Variety.

Key Elements

  • check_circle Scarcity Timers ("Selling Out Fast").
  • check_circle "Pick Your Potion" menu for customizable variety.
  • check_circle Bright, neon aesthetics with high-dopamine visuals.
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Why This Converts Type 7

Type 7s are motivated by the pursuit of happiness and the avoidance of pain/boredom. This design utilizes Dopamine-Driven Design. The "Pick Your Potion" section reframes a medical procedure as a fun, customizable menu, appealing to their gluttony for variety.

We leverage FOMO (Fear Of Missing Out) aggressively with countdown timers and "limited spot" notifications. This urgency overrides the Type 7's tendency to keep options open and forces a commitment. The copy promises a "Glow Up" adventure, focusing entirely on the positive future outcome while ignoring the mundane details of the process.

Type 8

Direct Power & Autonomy Reclamation

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Strategy

Direct Power, Autonomy, and "No-Fluff" Results.

Key Elements

  • check_circle High-Contrast Black & Red "Alpha" aesthetic.
  • check_circle Imperative Command Verbs ("Take Control," "Secure").
  • check_circle Direct "Results First" pricing grid.
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Why This Converts Type 8

Type 8s desire control and respect strength. They detest manipulation. This design employs Direct Response principles stripped of all "soft" marketing language. The headline "Take Control of Your Age" empowers the user rather than offering them "help" (which implies weakness).

The UX is blunt and efficient. We use a high-contrast dark aesthetic to signal intensity and authority. The "No Nonsense" pricing grid builds trust by respecting the Type 8's desire for straight talk—they want to know the bottom line immediately without being charmed or sold to.

Type 9

Frictionless Harmony & Gentle Restoration

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Strategy

Frictionless Harmony and Gentle Restoration.

Key Elements

  • check_circle Biophilic design (Nature imagery, Earth tones).
  • check_circle "Pain-Free" and "Numbing" assurance.
  • check_circle "Natural Results" copy to avoid conflict/disruption.
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Why This Converts Type 9

Type 9s prioritize inner peace and avoid conflict or discomfort. This design creates a Digital Sanctuary. The use of greens, beige tones, and soft imagery lowers the user's heart rate and signals a lack of threat. The copy focuses on "Restoration" rather than "Change," assuring the 9 that they will still look like themselves.

A major barrier for Type 9s is physical or mental discomfort (narcotization). We overcome this by heavily emphasizing "Gentle Techniques" and "Advanced Numbing," promising a frictionless experience that requires zero effort and results in zero stress.

Aggregate Impact

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Lead Volume

1000

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Avg. Time on Page

8

Highest Converting Segment

Type 6

The Loyalist