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One Product, Nine Minds: The Enneagram Conversion Experiment

Generic "one-size-fits-all" marketing yields average results. We reverse-engineered a single laptop page into nine distinct variations, each rigorously targeting a specific Enneagram type's core psychology. Below, we dissect how tailored color, copy, and layout choices transform a standard purchase into a deeply personal decision.

Psychological Breakdown

Select an Enneagram type to see how the landing page adapts.

Type 1

Rationalizing Quality Through Logic

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Strategy

We target the need for perfection by framing the purchase as the logically "correct" choice. A precise layout and transparency data prove this device eliminates inefficiency and error.

Key Elements

check_circle Symmetrical, mathematical grid layout.
check_circle "Pricing Logic" transparency section.
check_circle Certification badges (ISO 9001) to prove objective standards.

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Designing for the Inner Critic

For the Type 1 personality, the barrier to purchase is the fear of making a mistake. They seek integrity and correctness above all else. To convert a Type 1, we stripped away emotional "fluff" and marketing buzzwords, replacing them with a rigid, high-contrast blueprint aesthetic.

Why it works: The copy focuses on "Correction" and "Precision." By presenting the price point not as a bargain, but as a logical correction of market inflation, we satisfy their subconscious need to fix what is wrong. The layout aligns with their desire for order, proving that this product is the "correct" choice.

Type 2

Permission for Radical Self-Care

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Strategy

We reframe the purchase as necessary self-care for the giver. Warm visuals and "Just for You" messaging provide the psychological permission to reward their generous spirit without guilt.

Key Elements

check_circle "Just For You" personalized headlines.
check_circle Soft blue gradients and "gift-wrapping" visuals.
check_circle Copy emphasizing "Generosity" and "Support."

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Permission to Receive

Type 2s are driven by the need to be needed, often neglecting their own desires to serve others. A standard luxury pitch often makes them feel guilty. This design flips the script by offering them permission to spend money on themselves.

The Psychological Hook: We positioned the laptop not as a tool for work, but as a reciprocation of their own kindness—a "treat" they have earned. The visual language mimics a gift-giving experience, bypassing the guilt associated with self-spending and validating their identity as a generous spirit.

Type 3

Signaling Status & Competitive Advantage

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Strategy

Positioning the product as a status accelerator, this design uses comparative metrics and "Winner's Circle" framing to prove it provides the ultimate competitive edge for success.

Key Elements

check_circle Comparative "Competitor vs. Us" progress bars.
check_circle "Winner's Circle" and "High Performer" exclusive copy.
check_circle Gold and Deep Blue color palette signifying elite status.

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The Trophy Case Aesthetic

Type 3s fear failure and irrelevance; they desire admiration and tangible success. This landing page functions as a digital trophy case. It is built to mirror their ideal self-image: elite, fast, and superior.

Conversion Mechanics: We utilized comparative metrics ("30% Faster") to prove that this device is the necessary accelerator for their ascent to the top. The call-to-action isn't just to "buy," but to "Secure Your Winning Edge," directly tapping into their drive to outperform their peers.

Type 4

Cultivating Identity & Aesthetic Exclusivity

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Strategy

Abandoning standard specs for aesthetic identity, we market the laptop as a "bespoke" artifact. Dark, cinematic visuals assure the user this is a choice for the unique visionary.

Key Elements

check_circle Cinematic, moody lighting (Dark Mode).
check_circle "Bespoke" and "Curated" terminology.
check_circle Gallery-style layout focusing on artistic beauty.

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Escaping the Ordinary

Type 4s fear having no identity or significance; they are repelled by mass-market commodities. Standard tech marketing that appeals to the "crowd" will fail here. This strategy abandons specs for "mood," presenting the laptop as an objet d'art.

Visual Strategy: We used a mysterious, dark-purple palette—often associated with creativity and royalty—to signal that this is a tool for the visionary. The copy assures them that this purchase reflects their unique inner depth, rather than their ability to fit in.

Type 5

Mitigating Skepticism Through Transparency

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Strategy

Mitigating skepticism through Radical Transparency, we strip away emotion and present raw cost data. This allows the user to logically deduce value without fear of marketing manipulation.

Key Elements

check_circle Detailed "Cost Analysis" breakdown table.
check_circle Technical "Whitepaper" aesthetic.
check_circle "Analyze" micro-copy instead of "Buy."

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Respecting the Intellect

Type 5s naturally hoard knowledge and fear being helpless or incapable. They are the most skeptical of marketing "spin." Our strategy here is Radical Transparency. We removed persuasive adjectives and replaced them with cold, hard data.

The Trust Factor: By showing the exact manufacturing costs and profit margins, we treat the user as an intellectual peer. We give them the information to make their own deduction, soothing their fear of being tricked by emotional manipulation.

Type 6

Eliminating Anxiety Via Risk-Reversal

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Strategy

Functioning as a psychological safety net, this design mitigates anxiety with heavy trust signals and guarantees. We sell the absence of risk and the promise of constant support.

Key Elements

check_circle Prominent Security Shields and SSL Badges.
check_circle "Human Support" and "No Bots" guarantees.
check_circle "Tested for Stability" social proof.

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The Safety Net Approach

Type 6s are defined by a need for security and a fear of being without support. They constantly scan the environment for what could go wrong. This design pre-empts every objection by heavily emphasizing warranties, return policies, and safety protocols.

Anxiety Reduction: We aren't selling a laptop; we are selling the absence of risk. By highlighting "Human Support" and "Proven Reliability," we assure the Type 6 that they will not be abandoned if technology fails them.

Type 7

Selling Freedom & Unrestricted Possibility

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Strategy

Selling the future experience rather than hardware, we link the product to freedom. High-energy travel imagery promises unrestricted mobility and a life with no missing out.

Key Elements

check_circle High-energy travel and lifestyle imagery.
check_circle Copy linking savings to "New Experiences" (plane tickets).
check_circle "Instant Wake" features to reduce friction.

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Fueling the Adventure

Type 7s fear deprivation, boredom, and pain. They are future-oriented and obsessed with keeping their options open. This design ignores the hardware specs and sells the experience of where the hardware can take them.

FOMO Marketing: The laptop is positioned as a travel companion that ensures they never have to stop moving. We reframed the price discount specifically as money that can be spent on a plane ticket, directly linking the product to their desire for freedom and variety.

Type 8

Asserting Dominance & Absolute Control

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Strategy

Appealing to the desire for dominance, we position the laptop as a "military-grade" weapon. Aggressive visuals and commanding copy target leaders who demand absolute authority.

Key Elements

check_circle Aggressive Red/Black "Power" color scheme.
check_circle Imperative verbs like "Command," "Seize," and "Dominate."
check_circle "Military-Grade" durability claims.

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The Weapon of Business

Type 8s desire control and fear being harmed or controlled by others. They respect power and directness. This design is aggressive, utilizing high-contrast visuals that biologically trigger alertness and intensity.

Direct Authority: We position the laptop as a weapon for those who intend to dominate their industry. The copy is short, punchy, and commanding, assuring the Type 8 that this tool is robust enough to handle their intensity and will not break under pressure.

Type 9

Frictionless Harmony & Stress Reduction

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Strategy

Emphasizing tranquility and a frictionless experience, we use calming earth tones to promise the device will maintain inner harmony and remove stress from their daily life.

Key Elements

check_circle Calming Earth tones and nature imagery.
check_circle "Whisper-Quiet" and "Seamless" feature highlights.
check_circle "Peace of Mind" return policy.

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The Zen of Tech

Type 9s desire inner stability and fear conflict or disruption. "High performance" marketing often feels stressful and noisy to them. This design pivots to "Tranquility," emphasizing that the machine works silently and invisibly.

Removing Friction: The goal is to promise that this product will remove friction from their life, not add complexity to it. By using soft greens and nature metaphors, we lower the user's heart rate and make the decision to purchase feel safe, easy, and harmonious.

Aggregate Impact

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Lead Volume

1000

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Avg. Time on Page

Highest Converting Segment

Type 5

The Investigator