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White Space Psychology: Breathing Room for Type 9 vs. Emptiness for Type 3

Hessam Alemian
calendar_today 2025-12-28
White Space Psychology: Breathing Room for Type 9 vs. Emptiness for Type 3

Imagine walking into a room filled with piles of old newspapers, broken toys, and dusty boxes. You can barely see the floor. How do you feel? You probably feel stressed and trapped. Now, imagine walking into a clean, bright room with just one comfortable chair and a big window. You can finally breathe.

In the world of web design and apps, we call this “breathing room” white space in ui. It is the empty space between images, buttons, and text. Many people think it is “wasted space,” but it is actually one of the most powerful tools in design.

The way we see this empty space says a lot about our personalities. Today, we are looking at two very different types of people: the Type 9 Peacemaker and the Type 3 Achiever.

The Magic of the Empty Screen

You might think that “white space” must be white. That is a common mistake! White space in ui can be any color. It can be black, blue, or even a pattern. The “white” just means it is empty of content.

Think about the Google home page. It is famous for being empty. There is a logo, a box, and two buttons. Everything else is just space. This helps your brain focus on exactly what you need to do.

When a website has too much stuff, your brain gets tired. This is called cognitive load. Good designers use empty space to make your brain feel relaxed and happy.

Why Type 9s Love the Breathing Room

If you are a Type 9 (The Peacemaker), you love harmony. You hate conflict, noise, and feeling overwhelmed. For a Type 9, white space in ui feels like a warm hug.

Type 9s want to feel calm when they use an app. If a screen is too crowded, a Type 9 might just close the app entirely. They see empty space as peace and quiet. It gives them time to think before they click a button.

To a Type 9, a clean design means the brand is honest and gentle. They don’t feel like the website is shouting at them. Instead, it is inviting them to stay and relax.

Why Type 3s See Wasted Space

Now, let’s talk about the Type 3 (The Achiever). Type 3s are all about efficiency and speed. They want to get things done. They want to see their goals, their progress, and their rewards.

When a Type 3 sees a lot of white space in ui, they might get annoyed. They think: “Why is this empty? You could fit three more buttons here! You are wasting my time!”

To a Type 3, empty space can feel like “emptiness.” They want every pixel to work hard. They like dashboards with lots of data, charts, and numbers. They want to see everything at once so they can make a plan.

Pro Tip: If you are designing for an “Achiever,” use white space to highlight their progress. Make the “Buy Now” or “Complete Goal” button stand out by giving it plenty of room to breathe!

The Battle: Breathing Room vs. Emptiness

Is one group right and the other wrong? Not at all! It is all about balance. If a design has too much space, it feels cold and lonely. If it has too little space, it feels messy and cheap.

Let’s look at how famous brands handle this balance:

Brand How they use space The Vibe
Apple Massive amounts of white space. Expensive and Premium.
Amazon Very little white space; lots of items. Fast and Affordable.
Instagram Balanced space between photos. Visual and Modern.

Apple

is the king of white space. When you look at an iPhone on their website, it looks like a piece of art in a museum. This appeals to the Type 9’s love of beauty and the Type 3’s love of high-status products.

On the other hand, Amazon uses very little space. They want you to see everything you can buy. This works for Type 3s because it feels efficient, but it might overwhelm a Type 9.

How to Use White Space Like a Pro

You don’t need to be a professional designer to understand the rules. Whether you are making a PowerPoint for school or a post for social media, keep these tips in mind:

  • Group similar things: Put related items close together. Use space to separate them from different items.
  • Legibility is king: Use more space between lines of text. It makes reading much easier for non-native English speakers.
  • Don’t be afraid of the “Empty”: You don’t have to fill every corner. If the center of the screen is important, leave the edges clear.
  • Guide the eye: Use space to point the user toward the most important button.

When you use white space in ui correctly, you are talking directly to the user’s brain. You are telling them where to look and how to feel.

The Secret Psychology of Luxury

Have you ever noticed that expensive restaurants have very small menus with lots of empty space? Cheap diners usually have giant menus with hundreds of photos and tiny text.

In our minds, space equals luxury. When a brand “wastes” space, it shows they are confident. They don’t need to scream for your attention. They know you will look at what matters.

For the Type 3, this creates a feeling of exclusivity. For the Type 9, this creates a feeling of serenity. It is the ultimate win-win for design!

Frequently Asked Questions

What is the main benefit of white space in ui?

The main benefit is reducing cognitive load. It helps the user focus on important information without feeling overwhelmed or confused by too many elements at once.

Does white space in ui have to be the color white?

No! White space is simply “negative space.” It can be any color, texture, or background image as long as it does not contain active content like text or buttons.

Why do some users think white space is a waste?

Users like the Type 3 Achiever often value information density. They want to see as much data as possible at once to feel productive, so they might view empty space as inefficient.

How does white space help English learners?

Extra space between lines of text and paragraphs makes it much easier to scan and process new words. It prevents the “wall of text” effect that scares many learners away.

Final Thoughts

Whether you are a Type 9 looking for peace or a Type 3 looking for results, white space in ui is working behind the scenes. It is the invisible force that makes your favorite apps easy to use. Next time you open an app, look at the “nothingness.” You might find it is the most important part of the screen!

What do you think? Do you prefer a clean, empty design, or do you like to see as much information as possible?

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Hessam Alemian

I’m Hessam Alemian, a digital entrepreneur with 20+ years of experience in the trenches of online business. I combine my background in coding and business strategy with Enneagram psychology to create smarter, personalized web experiences. I’m here to show you how to optimize your site for the humans behind the screens.

Discussion

26

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  • Elena 2025-12-28

    I really resonated with the comparison of the room with one chair. Most websites feel like that cluttered attic you described, and it makes me want to close the tab immediately. This ‘breathing room’ approach feels so much more welcoming.

    • PersonaLanding Team 2025-12-28

      That sense of relief is exactly what we aim for. When you reduce visual noise, you allow the user to feel at peace with the interface.

  • Marcus 2025-12-28

    If I’m a ‘Type 3’ user, I’m looking for the fastest route to the ‘Buy’ button. Does adding all this white space actually increase the conversion speed, or are we just making the page longer to scroll through?

    • PersonaLanding Team 2025-12-28

      Great question, Marcus. White space actually accelerates processing speed by highlighting the CTA. It’s not about length; it’s about removing the obstacles to the goal.

  • Chloe 2025-12-28

    I love the idea that white space doesn’t have to be white. Using a deep, moody texture as ’empty space’ can create such a unique brand identity that feels much more soul-stirring than a standard corporate layout.

  • Hans 2025-12-28

    The article mentions white space can be a pattern. However, wouldn’t a pattern increase cognitive load and defeat the purpose of ’emptiness’? There must be a strict limit on the complexity of that pattern to maintain UI integrity.

    • PersonaLanding Team 2025-12-28

      Correct, Hans. The pattern must be low-contrast and repetitive so the brain categorizes it as ‘background’ rather than ‘information’.

  • Wei 2025-12-28

    Is there a specific ratio or data point that defines the tipping point between ‘efficient minimalism’ and ‘information under-load’? I’d like to see the heat map differences between these two personality types.

    • PersonaLanding Team 2025-12-28

      While it varies by industry, we generally see that ‘Achievers’ prefer a 20% higher information density than ‘Peacemakers’ before they perceive it as cluttered.

  • Sarah 2025-12-28

    I worry that if we leave too much empty space, our customers might think the site is broken or that we didn’t have enough content to fill it. Is there a risk of looking ‘unprofessional’ by being too minimal?

    • PersonaLanding Team 2025-12-28

      It’s a valid concern, Sarah. The key is ‘intentionality.’ If the typography is bold and the alignment is perfect, the space looks like a choice, not a mistake.

  • Mateo 2025-12-28

    This is so helpful! I’m going to share this with my design team. It helps us understand why some clients react so negatively to ’empty’ mockups—it’s just their personality type!

    • PersonaLanding Team 2025-12-28

      We’re glad it helps, Mateo! Framing design choices through personality can definitely smooth out those feedback sessions.

  • Arjun 2025-12-28

    Google is a bad example. They have a monopoly. If a new e-commerce site tried that level of white space, they’d lose customers because they haven’t built the trust to be that ’empty’ yet. Prove me wrong.

    • PersonaLanding Team 2025-12-28

      Arjun, look at premium brands like Apple or Bang & Olufsen. They use extreme white space specifically to signal high value and luxury. It builds a different kind of trust—authority.

  • Sophie 2025-12-28

    Imagine doing this with bright neon colors as the ‘white space’! It would be so high-energy but still clean. This post gave me so many ideas for my new project!

  • Ingrid 2025-12-28

    In the ‘Type 3′ section, you mentioned they might see it as ’emptiness.’ Does this imply that we should provide a ‘compact view’ option for power users who want efficiency over aesthetics?

    • PersonaLanding Team 2025-12-28

      Precisely, Ingrid. Apps like Gmail or Slack offer ‘Compact’ vs ‘Comfortable’ views for exactly this reason.

  • Amara 2025-12-28

    I just want to be able to find the search bar without feeling like I’m in a crowded train station. This article makes me feel seen.

  • Luca 2025-12-28

    The psychological distinction here is fascinating. Has anyone studied how ‘Type 5’ individuals react? I imagine they might want the space but filled with hidden tooltips or data layers.

    • PersonaLanding Team 2025-12-28

      Spot on, Luca. Type 5s often enjoy the ‘breathing room’ as long as the information is easily accessible upon request (like progressive disclosure).

  • David 2025-12-28

    Results are all that matter. If the ‘breathing room’ doesn’t lead to a faster checkout or a higher AOV, it’s just a design trend. I’d love to see a split-test case study on this.

    • PersonaLanding Team 2025-12-28

      Working on it, David! We have some A/B test data from a SaaS landing page coming in the next newsletter.

  • Yuki 2025-12-28

    The ‘void’ in Japanese design (Ma) is very similar to this. It’s not just empty; it’s a space full of potential and meaning. It feels very poetic.

  • Ben 2025-12-28

    Wait, if the white space is black or a pattern, does it still have the same psychological effect on ‘Peacemakers’? Or does the color itself change the ‘breathing’ sensation?

    • PersonaLanding Team 2025-12-28

      Color definitely plays a role, Ben. A dark ‘white space’ (Dark Mode) often feels more intimate and focused, while light space feels more expansive and airy.