Subscription Box Marketing: The “Surprise” Factor for Type 7 Customers

Ever wonder why some things just feel incredibly exciting, like opening a present without knowing what’s inside? It’s not just chance; it’s deep human psychology!

Today, we’re diving into the secret sauce behind subscription boxes. It’s all about how they tap into a specific type of customer, the “Type 7” personality.

This isn’t about complex theories. It’s about understanding why we love surprises and how businesses use that feeling to create amazing experiences.

Meet the Type 7 Customer: The Adventure-Seeker

Imagine someone who loves new experiences. They’re always looking for excitement, variety, and things that spark joy. This is often called a Type 7 personality in psychology.

These folks thrive on positive possibilities. They dislike boredom and routine. They are always eager for the next fun thing, the next big adventure.

They are easily stimulated and enjoy planning and dreaming about the future. For them, life is an exciting buffet of options.

The Magic of Anticipation and Discovery

So, how does this relate to getting a box of goodies in the mail? It’s simple: subscription boxes are practically custom-made for Type 7s.

Think about it. Every month, a new box arrives. You don’t know exactly what’s inside. This creates incredible anticipation.

That feeling of waiting for something exciting? It triggers a rush of good feelings, often linked to a chemical called dopamine in your brain. It’s like a mini thrill ride!

When you finally open the box, you get the joy of discovery. New snacks, new beauty products, new books – it’s all fresh and exciting. This satisfies the Type 7’s need for novelty.

Subscription Business Psychology: More Than Just Products

It’s not just about selling stuff. It’s about selling an experience. This is where subscription business psychology truly shines.

Companies understand that the unboxing experience is key. They carefully choose items that surprise and delight.

They want you to feel like they “get” you, even if you don’t know what you’re getting next. This builds a strong connection.

Consider brands like Birchbox, which pioneered the beauty box trend. Customers loved trying new makeup and skincare without committing to full-sized products.

Stitch Fix offers personalized clothing selections. It takes away the chore of shopping and replaces it with the thrill of a stylist-curated surprise.

Pro Tip: The real magic isn’t just the surprise; it’s the curated surprise. Knowing someone thought about your preferences makes the discovery even better!

The Pillars of Surprise Marketing for Type 7s

Businesses use several smart strategies to capture the hearts of these adventure-loving customers:

• Novelty: Always offering something new and fresh. No two boxes should feel exactly the same.
• Variety: A mix of products or themes keeps things interesting and prevents boredom.
• Personalization: Even with a surprise, tailoring items to past preferences makes the discovery more relevant and exciting.
• Exclusivity: Including special items or early access to products makes customers feel unique and valued.
• Storytelling: Each box can tell a small story, creating a journey of discovery for the customer.

This approach transforms a simple purchase into a monthly event. It makes the customer feel special and engaged.

The “surprise” factor isn’t random. It’s a carefully crafted strategy to create a positive emotional response and build customer loyalty.

It’s all about understanding what makes people tick. For Type 7s, it’s the chase for excitement and the joy of the unexpected. Subscription boxes deliver that thrill right to their doorstep.

Frequently Asked Questions

So, the next time you unbox a subscription, think about the clever psychology behind that delightful surprise!

What’s the best surprise you’ve ever received in a subscription box? Tell us what made it so special!