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Smart Home Security: Selling “Control” (Type 8) vs. “Safety” (Type 6)

Hessam Alemian
calendar_today 2025-12-30
Smart Home Security: Selling "Control" (Type 8) vs. "Safety" (Type 6)

Ever wondered why some home security ads talk about “peace of mind” while others boast about “app control”? It’s not just random! Companies are trying to speak directly to what you care about most. And understanding this can make choosing your own system super easy.

Understanding Home Security: More Than Just Locks

When you think about keeping your home safe, what comes to mind first? Maybe a strong lock, or an alarm that blares loudly. These are definitely part of it. But smart home security goes much deeper.

It’s about making your home safe using new technology. This can include cameras, smart locks, motion sensors, and even door and window sensors. The goal is always to protect your home and everyone in it.

However, people buy these systems for different reasons. This is where “Type 6” (Safety) and “Type 8” (Control) thinking comes in. It’s like choosing a car: some people want a safe family vehicle, others want a high-tech sports car.

Type 6: The “Safety First” Mindset

Imagine someone who just wants to feel completely secure. They worry about break-ins or unexpected dangers. For them, a home security system is about pure protection. This is the “Type 6” buyer.

Their main goal is to prevent bad things from happening. They want to know their home is a fortress. Think of it as a basic human need for safety. They want to sleep soundly at night, knowing their family and belongings are safe.

What Type 6 Buyers Value:

  • Reliability: The system must work every single time, without fail.

  • Deterrence: Visible cameras and alarm signs that scare off potential intruders.

  • Peace of Mind: The feeling that experts are watching, or that the system will alert them if anything goes wrong.

  • Simplicity: Easy to use, straightforward alarms and monitoring.

For these buyers, a home security landing page will focus on words like “peace,” “protection,” “secure,” and “worry-free.” It talks about feeling safe, not about how many buttons are on an app.

Type 8: The “I’m in Charge” Feeling

Now, think about someone who loves technology and wants to manage everything from their phone. They want to know what’s happening at all times, even when they’re far away. They love customization and staying connected. This is the “Type 8” buyer.

For them, home security is about control. They want to lock doors remotely, check live camera feeds, and get instant notifications. They enjoy having all the information and the power to act on it, no matter where they are.

It’s less about fear of danger and more about the convenience and empowerment that smart technology offers. They see their home as a “smart home” where they are the pilot.

What Type 8 Buyers Value:

  • Connectivity: Accessing and managing their system from anywhere with a smartphone app.

  • Customization: Setting specific rules, schedules, and alerts for different situations.

  • Smart Integration: Connecting their security system with other smart devices like lights or thermostats.

  • Instant Awareness: Real-time alerts and notifications about everything that happens at home.

A home security landing page for a Type 8 buyer will highlight features like “remote access,” “live view,” “custom alerts,” and “smart home integration.” It’s all about what you can do and how you can manage it.

Why This Difference Matters for Your Home Security Landing Page

Understanding these two types is super important for companies selling security systems. Imagine trying to sell a “smart car” to someone who just wants to get safely from A to B. Or selling a “basic sedan” to a tech enthusiast!

A good home security landing page needs to know its audience. If the website talks about “never worrying again” and “ultimate safety,” it’s speaking to Type 6. If it talks about “customizable alerts” and “control from your phone,” it’s for Type 8.

The best landing pages often try to speak to both, or have different sections. They highlight both the feeling of safety and the power of control. This helps everyone find what they need.

Pro Tip: When companies design a home security landing page, they carefully choose every word. They know if they focus on “peace of mind” (Safety) or “total control” (Control), they’ll connect with different people better. It’s all about making you feel understood!

So, the next time you see an ad for a smart camera, notice the words they use. Are they selling you peace, or are they selling you power? Both are great, but knowing which one you want makes your choice much easier.

Which Type Are YOU?

It’s fun to think about your own needs. Do you lean more towards Type 6 or Type 8? Maybe you’re a little bit of both! Most people want some safety and some control.

However, usually one of these needs is stronger than the other. Knowing your primary need helps you choose the perfect system. It also helps you understand why companies market their products in certain ways.

For example, someone with young children might prioritize Type 6 security. They want to ensure their kids are safe above all else. A single person who travels a lot might lean Type 8, wanting to check on their home frequently.

What do you value most in a home security system? Is it the feeling of absolute safety, or the excitement of total control from your fingertips?

Frequently Asked Questions

What is the main difference between Type 6 “Safety” and Type 8 “Control” in home security?

Type 6 “Safety” focuses on providing a basic sense of security, protection from threats, and peace of mind. Type 8 “Control” emphasizes the ability to manage, monitor, and interact with the security system remotely using technology, giving users a sense of empowerment.

Why do companies use these different approaches on their home security landing page?

Companies use these approaches to target different customer needs and preferences. Some customers prioritize feeling secure, while others want the convenience and power of smart home integration. Tailoring the message helps companies connect with the right audience.

Can a home security system offer both safety and control?

Absolutely! Most modern smart home security systems are designed to offer both. They provide robust protection (safety) while also giving users remote access and management features (control) through apps and connected devices.

If I’m a “Safety First” (Type 6) buyer, should I ignore “Control” features?

Not necessarily. While your main priority is safety, some control features can enhance your sense of security. For example, getting alerts on your phone can quickly inform you of an issue, improving overall safety. Focus on systems that prioritize reliability first, then see what control options are available.

What should I look for on a home security landing page if I want both safety and control?

Look for a balance in messaging. Check for clear descriptions of how the system protects your home (e.g., alarm monitoring, robust sensors) AND how you can interact with it (e.g., mobile app control, smart home integration, customizable alerts).

Disclaimer: This content is for entertainment and educational purposes only. It is not professional advice.

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Hessam Alemian

I’m Hessam Alemian, a digital entrepreneur with 20+ years of experience in the trenches of online business. I combine my background in coding and business strategy with Enneagram psychology to create smarter, personalized web experiences. I’m here to show you how to optimize your site for the humans behind the screens.

Discussion

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  • Sarah • 2025-12-30

    This is interesting, but doesn’t focusing too much on ‘safety’ risk making the customer more anxious? I’d be worried that highlighting the danger might actually paralyze the buyer instead of making them feel secure.

    • PersonaLanding Team • 2025-12-31

      That’s a valid concern, Sarah. In neuromarketing, we balance ‘pain’ and ‘gain.’ The goal is to acknowledge the risk (Type 6) just enough to offer the system as the definitive solution for peace of mind.

  • Ahmed • 2025-12-31

    The ‘Control’ angle is the only one that works for high-ticket items. People with money want to feel like they are the boss of their environment. Why would I buy a system that doesn’t emphasize my authority over the tech?

    • PersonaLanding Team • 2025-12-31

      Exactly, Ahmed. For the Type 8 profile, the ‘Control’ narrative isn’t just a feature; it’s the core value proposition of the product.

  • Elena • 2025-12-31

    Do you have specific case studies or data sets that correlate these Enneagram profiles with actual click-through rates on Facebook or Google ads? I’m curious about the statistical significance of this approach.

    • PersonaLanding Team • 2025-12-31

      While data varies by brand, we consistently see higher engagement when copy is segmented by these psychological triggers rather than generic demographics.

  • Wei • 2025-12-31

    Which of these two angles usually results in a faster conversion cycle? If I’m running a short-term campaign, should I bet on Safety or Control for the quickest ROI?

    • PersonaLanding Team • 2025-12-31

      Safety (Type 6) often drives faster urgent action, while Control (Type 8) is excellent for long-term brand loyalty and premium positioning, Wei.

  • Luca • 2025-12-31

    This is awesome! You could totally apply this to smart cars or even high-end kitchen appliances. Imagine selling a fridge through the lens of ‘Control’ over your diet! When is the next post coming out?

    • PersonaLanding Team • 2026-01-01

      Love that enthusiasm, Luca! You’re right—these psychological triggers apply to almost any industry where the user feels a need for mastery or security.

  • Sofia • 2026-01-01

    I never realized why some ads made me feel so much better than others. This helps me understand how to talk to my own clients more kindly and effectively. Thank you for sharing!

    • PersonaLanding Team • 2026-01-01

      You’re very welcome, Sofia. Understanding the ‘why’ behind the purchase helps us serve customers better.

  • Hans • 2026-01-01

    The article mentions motion sensors and window sensors as part of ‘Control,’ but technically those are passive security features. I believe the distinction between active and passive tech should be more clearly defined for this to be accurate.

    • PersonaLanding Team • 2026-01-01

      A fair point, Hans. While the tech is the same, we categorize them based on how the user *perceives* their use—either as a shield (Safety) or a tool (Control).

  • Amara • 2026-01-01

    Most of these ads feel so corporate and soulless anyway. How can we use the ‘Type 6’ angle without looking like every other boring security company on the market?

    • PersonaLanding Team • 2026-01-01

      To stand out, Amara, you need to infuse the ‘Safety’ message with a unique brand voice or a specific aesthetic that resonates with your niche audience’s identity.

  • Hiro • 2026-01-01

    I like the comparison to cars. It makes the complex psychology very easy to grasp. Nice and simple.

    • PersonaLanding Team • 2026-01-01

      Thanks, Hiro! We find that analogies are the best way to bridge the gap between neuromarketing theory and practical application.

  • Chloe • 2026-01-02

    What if my target audience is a mix of both? If I run an ad that tries to hit both Safety and Control, does it just confuse people or does it double the results?

    • PersonaLanding Team • 2026-01-02

      Usually, ‘muddied’ messaging dilutes the impact. We recommend A/B testing separate landing pages for each ‘type’ to see which one resonates most with your specific traffic, Chloe.

  • Marcus • 2026-01-02

    This assumes people are actually conscious of why they are buying. Most people just buy what’s on sale. Show me how ‘Control’ copy beats a 20% discount code.

    • PersonaLanding Team • 2026-01-02

      Discounts win on price, Marcus, but psychological triggers win on margins. We aim to help brands stop competing on price by building a deeper mental connection.

  • Priya • 2026-01-02

    Is there a specific color palette that works better for the ‘Safety’ mindset versus the ‘Control’ mindset in UI design? I’d imagine blues for safety and maybe darker, bolder tones for control?

    • PersonaLanding Team • 2026-01-02

      You’re on the right track, Priya. Blues and greens foster trust (Safety), while blacks, golds, and high-contrast reds often appeal to the ‘Power’ and ‘Control’ of Type 8.

  • Jean • 2026-01-02

    How does this affect the checkout flow? Should the ‘Control’ buyer have more customizable options during the purchase to make them feel in charge of the transaction?

    • PersonaLanding Team • 2026-01-03

      Spot on, Jean. Giving the ‘Control’ buyer choices during checkout (like ‘Build Your Own Bundle’) significantly increases their satisfaction and conversion rate.

  • Fatima • 2026-01-03

    This is so helpful for small business owners who are trying to protect their shops too. It’s not just for homes! It’s about taking care of the community we’ve built.

    • PersonaLanding Team • 2026-01-03

      Exactly, Fatima. The desire to protect what you’ve built is a universal human motivator that crosses from residential to commercial sectors.

  • Liam • 2026-01-03

    Love the breakdown! Quick question: can we use ‘Control’ for the app interface and ‘Safety’ for the hardware installation? Best of both worlds, right?

    • PersonaLanding Team • 2026-01-03

      That’s a clever way to structure the user journey, Liam. Use Safety to get them in the door, and Control to keep them engaged with the tech.

  • Olga • 2026-01-03

    You mentioned Type 6 and Type 8, but you didn’t finish the section on Type 6’s main goal. The text cut off. Can you clarify the conclusion of that thought?

    • PersonaLanding Team • 2026-01-03

      Good catch, Olga! The main goal for Type 6 is to prevent bad outcomes and ensure continuous reliability. They value the system as a constant, watchful guardian.

  • Mateo • 2026-01-03

    It’s nice to see an approach that considers the human element of security instead of just technical specs. It makes the whole industry feel more approachable.

    • PersonaLanding Team • 2026-01-03

      We agree, Mateo. At the end of the day, marketing is just a conversation between humans about their needs.

  • Isabella • 2026-01-03

    For me, security is about the feeling of the home being a sanctuary. It’s not just about locks; it’s about the atmosphere of peace. Which ‘Type’ does that fall into?

    • PersonaLanding Team • 2026-01-03

      That sounds like it leans toward Type 9 or even Type 4, Isabella. While the article focuses on 6 and 8, the ‘Sanctuary’ angle is a very powerful, more emotional motivator.

  • David • 2026-01-04

    I’m always skeptical of ‘smart’ things because of hacking risks. If I’m a Type 6, wouldn’t the ‘technology’ part actually make me feel *less* safe?

    • PersonaLanding Team • 2026-01-04

      A very sharp observation, David. For the skeptical Type 6, you must sell ‘Security of the Security System’—emphasizing encryption and privacy features first.

  • Kenji • 2026-01-05

    I want to see how this applies to the B2B space. In my experience, the person holding the budget is always a ‘Control’ type. Why even bother with the ‘Safety’ angle in corporate sales?

    • PersonaLanding Team • 2026-01-05

      In B2B, Kenji, ‘Safety’ is often reframed as ‘Risk Mitigation.’ While the boss wants ‘Control,’ the legal department definitely wants ‘Safety’ (Type 6).

  • Ahmed • 2026-01-05

    What happens if the Wi-Fi goes down or there’s a power outage? If I’m buying for safety, a system that relies on a single point of failure seems like a huge risk rather than a solution.

    • PersonaLanding Team • 2026-01-05

      That’s a classic Type 6 concern, Ahmed. For this segment, marketing must emphasize ‘redundancy’—like cellular backup and local storage—to truly satisfy the need for security.

  • Sarah • 2026-01-05

    I’d love to see the actual conversion data on this. Which angle generally sees a higher CTR in Facebook ads? I need to know which one to prioritize for my next campaign.

    • PersonaLanding Team • 2026-01-05

      It depends on your audience’s primary driver, Sarah. Generally, ‘Safety’ has a broader reach, but ‘Control’ often leads to higher-value upsells for premium hardware.

  • Luca • 2026-01-05

    You mention ‘Type 6’ and ‘Type 8,’ but do you have the specific white papers or neuromarketing studies that correlate these Enneagram traits with smart home purchase intent? I’d like to look at the raw data.

    • PersonaLanding Team • 2026-01-05

      We base these insights on a combination of Enneagram theory and internal heatmapping data, Luca. We’ll be releasing a detailed technical breakdown in our quarterly report next month.

  • Elena • 2026-01-05

    The distinction is interesting, but the article stops abruptly. You should really provide a checklist of which specific words to use for ‘Type 6’ vs ‘Type 8’ to ensure the copy is perfectly aligned.

    • PersonaLanding Team • 2026-01-05

      Great suggestion, Elena. Using words like ‘Verified’ and ‘Shield’ works for Type 6, while ‘Mastery’ and ‘Command’ resonate with Type 8.

  • Wei • 2026-01-05

    Control isn’t just about ‘playing with an app.’ It’s about not having to rely on some middleman monitoring company. If I can’t manage every setting myself, I don’t truly own the system.

    • PersonaLanding Team • 2026-01-05

      Spot on, Wei. For the Type 8 mindset, autonomy is the ultimate form of security. Messaging that highlights ‘Self-Monitoring’ is usually very effective here.

  • Mateo • 2026-01-05

    This is so helpful! I always wondered why I preferred the ads that showed the family sitting together safely. It’s nice to know there’s a reason why some ads feel ‘right’ and others don’t.

    • PersonaLanding Team • 2026-01-05

      We’re glad it helped, Mateo! Recognizing your own ‘buying type’ makes it much easier to cut through the marketing noise.

  • Yuki • 2026-01-05

    I like how simple this is. It makes sense that people want different things. Both options seem fine depending on the person.

    • PersonaLanding Team • 2026-01-05

      Exactly, Yuki. Harmony in marketing comes from matching the right message to the right person.

  • Lars • 2026-01-05

    This is cool! Can you imagine if the system could also integrate with smart lights to flash red when an intruder is detected? That would be the ultimate control feature. What’s next in the tech pipeline?

    • PersonaLanding Team • 2026-01-05

      The possibilities are endless, Lars! Integration with ‘smart triggers’ is a huge selling point for those who love the Control/Type 8 aspect of home tech.

  • Chloe • 2026-01-05

    Most of these ads are so boring and industrial. Whether it’s safety or control, shouldn’t we be talking about how a security system makes a home feel like a sanctuary? The aesthetic of the hardware matters too.

    • PersonaLanding Team • 2026-01-05

      A very unique perspective, Chloe. For some, the ‘Identity’ of the home is just as important as the function of the locks.

  • Sanjay • 2026-01-05

    Is there a risk that pushing ‘Control’ too hard might actually scare off the ‘Safety’ seekers? If I see too many buttons and features, I start to worry the system is too complex to be reliable.

    • PersonaLanding Team • 2026-01-05

      That’s a very real risk, Sanjay. Over-complicating the interface can trigger anxiety in Type 6 buyers. Keeping the ‘Safety’ path simple is crucial.