Luxury Real Estate: Targeting the Status-Driven Buyer (Type 3 & 8)

You see marble floors from Italy and a view of the ocean that never ends.

For some people, this is not just a home. It is a trophy.

In the world of luxury real estate marketing, selling a house is about more than just bedrooms and bathrooms.

It is about understanding personality types.

Specifically, we look at people who care about status.

In the Enneagram system, these are often Type 3 and Type 8 buyers.

Let’s dive into how to sell the dream to these powerful people.

The Secret Language of Luxury

Selling a normal house is easy. You talk about the kitchen and the school nearby.

Selling a mansion is different. You are selling success.

Rich buyers do not buy things because they need them.

They buy things because of how the house makes them feel.

They want to feel important, powerful, and successful.

This is where luxury real estate marketing becomes an art form.

You must speak their language without using too many big words.

Type 3: The High Achiever

Type 3 buyers are known as The Achievers.

These people are hard workers who love to win.

For a Type 3, a home is a symbol of their hard work.

They want the biggest house in the best neighborhood.

Think of places like Beverly Hills or the Palm Jumeirah in Dubai.

They want brands that everyone recognizes.

If the kitchen has Sub-Zero appliances, they are happy.

If the house was designed by a famous architect like Frank Gehry, they are even happier.

How to Sell to a Type 3

• Show them the exclusive nature of the property.
• Use high-quality photos that look like they belong in Vogue magazine.
• Focus on how the house will look to their friends and business partners.
• Highlight the modern technology and fast lifestyle the house supports.

Type 8: The Power Player

Type 8 buyers are called The Challengers.

These people are leaders. They are often CEOs or founders of big companies.

They do not care about “looking” rich as much as they care about having power.

A Type 8 buyer wants a house that feels like a fortress.

They want privacy. They want high walls and a big gate.

They love big, open spaces with high ceilings.

To them, space equals freedom and control.

They might want a private gym, a huge office, or even a landing pad for a helicopter.

How to Sell to a Type 8

• Talk about security and privacy features immediately.
• Be direct and honest. They do not like “sales talk.”
• Show them the strength of the building materials, like stone and steel.
• Focus on the independence the property offers.

Pro Tip: When marketing to Type 3s and 8s, always focus on the scarcity of the home. Tell them, “There is only one house like this in the entire city.”

Comparing the Two Buyers

It is helpful to see how these two groups differ in their needs.

Even though both want luxury real estate marketing to find them, they want different things.

The Power of Storytelling

To reach these buyers, you cannot just list facts.

You must tell a story.

Instead of saying “The house has a pool,” say “The infinity pool overlooks the city, perfect for hosting your next big victory party.”

Type 3s want to hear about the parties and the sclout.

Type 8s want to hear about the peace and the protection.

In luxury real estate marketing, we use words like “unrivaled,” “uncompromising,” and “legendary.”

These words make the buyer feel like they are getting something unique.

The Role of Big Brands

When marketing luxury homes, it helps to mention other high-end brands.

If you say the garage is perfect for a Ferrari or a Rolls-Royce, the buyer understands.

They see themselves living that life.

Many luxury realtors partner with brands like Rolex or Louis Vuitton for events.

This creates an environment of wealth and status.

It makes the house feel like a natural part of a rich lifestyle.

Why Visuals Matter Most

For a learner of English, the pictures in luxury real estate marketing tell the whole story.

Video tours are very popular now.

A video can show the flow of the house.

It shows how sunlight hits the floor in the morning.

It shows how the city lights look at night.

For a Type 3, this is about visual beauty.

For a Type 8, this is about seeing their territory.

Final Thoughts on Status

Marketing to status-driven people is about respect.

You must respect their time and their success.

If you can show them that a house matches their identity, you will make the sale.

Whether they want to show off or just be the boss, the right house is out there.

Understanding these personality types makes the process much smoother.

Frequently Asked Questions

Which type are you? Would you prefer a house that shows off your success, or a private fortress where you are the boss?

Disclaimer: This content is for entertainment and educational purposes only. It is not professional advice.