Mobile UX & Patience: Designing for the Impatient Type 3 & 7

If your mobile site takes longer to load, your visitors are already gone. Most people today are in a rush, but two specific personality types are the kings of impatience.

The Need for Speed

We live in a world where everything happens instantly. We want our food fast and our videos even faster. In the world of mobile conversion optimization, speed is not just a feature. It is the whole game.

When we talk about personality, we often use the Enneagram. It is a system that describes nine types of people. Today, we are focusing on Type 3 and Type 7. These two types are the most likely to close your tab if things get slow.

Meet the Achiever: Type 3

The Type 3 personality is often called The Achiever. They are very focused on goals and success. They do not have time to waste on a slow-loading menu.

For a Type 3, efficiency is everything. They want to get in, buy what they need, and get out. If your mobile UX feels like a maze, they will feel like you are wasting their valuable time.

Meet the Enthusiast: Type 7

The Type 7 personality is known as The Enthusiast. They love new ideas and excitement. However, they also get bored very easily.

If a Type 7 has to wait for a spinning circle on their screen, their mind will wander. They will remember a different app or a funny video they saw earlier. To keep a Type 7, you must keep the energy high and the friction low.

Pro Tip: People don’t just leave slow websites because they are mean. They leave because their brains are wired to seek the next reward. Fast loading times provide that instant reward.

The Secret to Mobile Conversion Optimization

You might wonder what mobile conversion optimization actually means. It is a fancy way of saying: “Make it easy for people to do what you want them to do.” This could be buying a shirt or signing up for a newsletter.

Here is the truth about mobile users. They are usually doing something else while they look at their phones. They are walking, waiting for a bus, or sitting in a meeting. This means your design must be crystal clear.

Designing for the Fast Lane

If you want to win over the Achievers and the Enthusiasts, you need to follow these simple rules:

• Big Buttons: Make sure your buttons are easy to hit with a thumb. Small buttons cause “fat finger” errors, which lead to frustration.
• Less Text: Use short sentences and bullet points. Nobody wants to read a book on a five-inch screen.
• Clear Progress: If they are filling out a form, show them how much is left. Type 3s love seeing progress bars!
• Instant Feedback: When they click a button, something should happen immediately. Even a small animation helps.

Why Simple is Better

Many designers try to make things look “cool” by adding heavy graphics and complex animations. This is a huge mistake for mobile conversion. Simple designs usually work better because they load faster.

Think about the biggest brands in the world like Google or Amazon. Their mobile designs are not complicated. They are clean, fast, and very easy to navigate. They know that a clean layout leads to more sales.

Understanding the “Thumb Zone”

Have you ever tried to reach the top corner of your phone with one hand? It is hard! Most people use their phones with one hand, usually their thumb.

The bottom and middle of the screen are the “Safe Zone.” This is where your most important buttons should be. If an impatient Type 7 has to use two hands to click “Submit,” they might just give up.

Comparing Type 3 and Type 7 Needs

The Power of Micro-Copy

Micro-copy is the small bits of text on buttons and labels. Instead of saying “Submit,” try saying “Get Started Now!” or “Check Out Faster.”

This type of language appeals to the active nature of our target types. It makes the experience feel like an action rather than a chore. Using strong verbs can actually increase your conversion rates by a large margin.

Final Thoughts on Design

Designing for mobile is about respecting the user’s time. When you make your site fast and easy, you are telling the user that you value them.

Whether your visitor is a busy Achiever or a distracted Enthusiast, they will appreciate a smooth experience. Focus on mobile conversion optimization by removing every obstacle in their way.

Frequently Asked Questions

What is the most annoying thing you have experienced on a mobile website?

Let us know in the comments below!