Frictionless Funnels: How to Sell Comfort to Enneagram Type 9

This person is likely an Enneagram Type 9, often called the Peacemaker.

In the world of business, we call this Enneagram Type 9 marketing.

If you want to sell to a Type 9, you cannot use loud colors or high-pressure countdown timers.

They do not want to be rushed or pushed into a corner.

They want comfort, ease, and a frictionless experience.

Who Exactly is the Type 9?

Type 9s are the masters of keeping the peace.

They are kind, easygoing, and very supportive people.

They hate conflict more than anything else in the world.

Because they want to avoid stress, they often procrastinate or look for the easiest path.

When they see a marketing ad that says “HURRY! ONLY 2 MINUTES LEFT!”, they usually close the tab.

That kind of energy feels like a personal attack on their peace of mind.

To reach them, you must speak their language: the language of harmony and relaxation.

What is a Frictionless Funnel?

A marketing funnel is the journey a person takes from seeing an ad to buying a product.

“Friction” is anything that makes that journey difficult or annoying.

For a Type 9, friction includes complex forms, loud videos, or aggressive sales emails.

A frictionless funnel is smooth, quiet, and very simple to navigate.

It feels like walking down a beautiful, clear path in a park.

There are no bumps, no confusing signs, and no one yelling at you to run faster.

The Power of Soft Visuals

Type 9s are very sensitive to the vibe of a brand.

If your website uses bright neon red and flashing lights, a Type 9 will feel tired immediately.

Instead, use soft colors like sage green, sky blue, or warm cream.

These colors signal “safety” and “comfort” to their brain.

Use images of people relaxing, smiling gently, or enjoying a quiet moment.

Brands like Airbnb do this very well by showing cozy homes and peaceful getaways.

They sell the idea of belonging and peace, which is exactly what a Type 9 craves.

Language That Invites, Not Demands

Most marketing uses “strong” words like CRUSH, EXCLUSIVE, or DOMINATE.

For Enneagram Type 9 marketing, these words are a big mistake.

You should use invitational language instead.

Use words like “Join us,” “Explore,” “Ease,” and “Support.”

Instead of saying “Buy this now to change your life,” try “Find your balance with this simple tool.”

This makes the customer feel like they are making a gentle choice, not being forced into a contract.

Pro Tip: Type 9s often struggle to make decisions. Instead of giving them 10 options, give them one clear recommendation. They will thank you for making their life easier!

Social Proof and the “Inner Circle”

Type 9s value connection and community.

They want to know that other people are happy and that no one is fighting.

Show them kind testimonials from real people.

They don’t need to see a celebrity; they want to see someone who looks like a good neighbor.

If a Type 9 sees that a product helps people get along better, they will be very interested.

They love products that bridge the gap between people.

How to Handle Their Procrastination

One big challenge with Type 9s is that they can be “asleep” to their own needs.

They might want your product, but they just don’t feel like clicking the button today.

To help them, use gentle reminders.

Do not send five emails a day.

Send one nice email that says, “We are here whenever you are ready.”

This low-pressure approach actually builds more trust with them over time.

They will remember that you didn’t stress them out.

Building Trust Through Consistency

Type 9s are loyal, but you have to earn it by being steady.

If your brand changes its message every week, they will feel uneasy.

They like predictability.

Think of brands like IKEA or Target.

You know exactly what to expect when you walk in.

There is a sense of order and comfort that makes a Type 9 feel safe enough to spend money.

Step-by-Step: The Perfect Type 9 Funnel

• Step 1: A beautiful, quiet social media ad with soft music.
• Step 2: A landing page with lots of white space and simple text.
• Step 3: A clear “Why this helps you relax” section.
• Step 4: A simple checkout process with only two or three clicks.
• Step 5: A “Thank You” page that makes them feel appreciated.

Why Simple English Works Best

When marketing to Type 9s, do not use complex jargon or “business speak.”

If they have to work too hard to understand your sentence, they will stop reading.

They want clarity.

Using simple English is not just good for learners; it is good for business.

It removes the “mental friction” of trying to solve a puzzle.

Keep your sentences short and your benefits clear.

Comparing High-Pressure vs. Frictionless Marketing

Final Thoughts on Type 9 Marketing

Selling to a Peacemaker is all about respecting their space.

If you create an environment that feels like a warm hug, they will stay with your brand for years.

Remember, the goal of Enneagram Type 9 marketing is to remove every obstacle.

When there is no friction, the Type 9 can finally say “yes” without any fear.

Keep it simple, keep it kind, and keep it comfortable.

Frequently Asked Questions

Do you think your favorite brands are making it easy for you to buy, or is there too much friction?