Footer Design: Why Type 6s Scroll to the Bottom First

They spend thousands of dollars on big banners and flashy videos. They want to grab your attention in three seconds or less.

But there is a special group of people who do something different. As soon as a page loads, they scroll all the way to the bottom.

They do not care about the hero image. They do not care about the catchy slogan. They are looking for the website footer design.

In the world of personality types, we call these people Type 6s. On the Enneagram, Type 6 is known as “The Loyalist” or “The Skeptic.”

If you want to win their trust, you need to understand why they are looking at the floor of your website instead of the ceiling.

The Secret Psychology of the Footer

A footer is the section at the very bottom of a webpage. For most designers, it is an afterthought.

They throw in a copyright year and a few links. They think the work is done.

However, for a Type 6 personality, the footer is the most honest part of a brand. It is where the “real” information lives.

Type 6s are naturally cautious and analytical. They want to feel safe before they buy a product or sign up for a newsletter.

To them, the top of the page is just marketing fluff. The bottom of the page is the foundation.

Why Type 6s Love Website Footer Design

A Type 6 person is often looking for security and support. They want to know that a company is real and reachable.

When they scroll to the bottom, they are performing a “safety check.” They are looking for specific clues.

• Physical Address: Does this company have a real office? Or is it just a ghost in the machine?
• Contact Information: Can I call a human being if something goes wrong?
• Privacy Policy: What are they doing with my data?
• Social Proof: Are their social media links active and professional?

If your website footer design is messy or missing these things, a Type 6 will leave. They will not trust you.

The Anatomy of a Perfect Footer

So, how do you build a footer that makes everyone feel safe? You need a clean and organized structure.

Think of the footer as the “map” of your digital house. It should be easy to read and simple to use.

Good website footer design usually includes three main columns. One for navigation, one for company info, and one for trust signals.

Pro Tip: Always keep your copyright year updated! If a visitor sees “2021” at the bottom of your site, they might think your business is closed.

Navigation: The Sitemap for the Lost

Sometimes, a user gets lost on your site. They have been clicking around for minutes and cannot find what they need.

A Type 6 user will not keep clicking randomly. They will scroll down to find the sitemap.

A sitemap in the footer is a list of every important page on your site. It is like an emergency exit in a building.

It gives the user a sense of control. They know exactly where everything is located.

Trust Signals: The Secret Weapon

Trust signals are small icons or pieces of text that prove you are credible. This is the “gold mine” for skeptics.

If you have a website footer design that includes security badges, it changes the game. Think about icons for payment safety or industry awards.

Brands like Amazon and Nike do this perfectly. They show you their commitment to service right at the bottom.

They include links to “Track Your Order” and “Returns.” This tells the Type 6, “We have a plan for you.”

A Comparison of Footer Styles

Not all footers are the same. Some are small, and some are huge.

How Real Brands Use Footer Design

Let’s look at Apple. Their footer is a masterpiece of organization.

It is minimalist but contains a massive amount of links. It is organized into clear categories like “Services” and “Account.”

For a Type 6, this is heaven. Everything is in its right place. There are no surprises.

On the other hand, look at a brand like Airbnb. Their footer changes based on where you are.

It offers local support and language options. This makes the user feel like the brand cares about their specific location.

Mobile Users and the Infinite Scroll

Designers today face a big challenge: The Infinite Scroll. This is when a page keeps loading new content as you scroll.

Social media apps like Instagram or TikTok use this. But for a website, this can be a nightmare for a Type 6.

If they are trying to reach the footer to find your “Contact Us” page, and the page never ends, they will get frustrated.

This is why “sticky footers” or “back to top” buttons are so important in modern website footer design.

The Grammar of the Bottom

For English learners, the footer is a great place to practice vocabulary. You will see specific business terms used over and over.

You will see words like Terms of Service, Accessibility, and Affiliates. These are “big words,” but they have simple meanings.

Terms of Service are just the rules of the site. Accessibility means the site is easy for everyone to use.

Learning these words helps you navigate the professional world of English.

Final Thoughts on Building Trust

Your website footer design is not just a place for legal links. It is a tool for building a relationship.

When you take the time to organize your footer, you are telling your visitors that you care about the details.

You are telling the skeptics that you have nothing to hide. You are giving the Type 6s a safe place to land.

Next time you visit a website, don’t just look at the top. Scroll down. See what the “floor” says about the brand.

Do you usually scroll to the bottom of a website to check for contact info?

Frequently Asked Questions