The Enneagram of Conversion: A Marketer’s Guide to the 9 Types

You would know exactly what they want and why they want it.

This is not magic. It is the power of Enneagram marketing.

The Enneagram is a system that describes nine different personality types. Each type has a specific way of seeing the world.

When you understand these types, your marketing becomes much more effective. You stop guessing and start connecting.

Here is the truth about why people buy things. They do not just buy products; they buy feelings and solutions to their deepest fears.

What is the Enneagram?

The Enneagram is a map of the human heart. It explains the motivations behind our actions.

In the world of business, we call this “consumer behavior.” It tells us why one person buys a fast car while another buys a safe minivan.

Using Enneagram marketing helps you create messages that feel personal. Your customers will feel like you truly “get” them.

Type 1: The Perfectionist

These people want things to be right. They value quality, honesty, and hard work.

If you are selling to a Type 1, focus on details. Show them that your product is the best version available.

Pro Tip: For Type 1 customers, use words like “efficient,” “reliable,” and “premium quality.” They hate mistakes, so make sure your website is perfect!

Brands like Dyson or Apple often appeal to this type. They promise a product that works exactly how it should.

Type 2: The Helper

The Helper wants to feel appreciated and loved. They spend their time taking care of others.

To reach them, show how your product helps them connect with people. Use warm images of families and friends.

Marketing for Type 2s should focus on generosity. Brands like Toms (who give shoes to people in need) are very popular with this group.

Type 3: The Achiever

Type 3s want to be successful. They care about their image and how others see them.

If you use Enneagram marketing for Type 3s, show them how your product makes them look like a winner. They love status symbols.

Think about brands like Nike. Their slogan “Just Do It” is a perfect match for the high-energy Achiever.

Type 4: The Individualist

These people want to be unique. They do not want to follow the crowd or be “basic.”

To sell to a Type 4, focus on creativity and depth. Tell a story that feels artistic and special.

Type 4s love brands that feel authentic. They prefer a small boutique shop over a giant supermarket.

Type 5: The Investigator

The Investigator values knowledge. They want to understand how things work before they spend money.

For this type, you need data. Give them charts, long descriptions, and technical facts.

They do not like “hype” or loud sales pitches. They want logic. Brands like Google or Wikipedia appeal to their love for information.

Type 6: The Loyalist

Type 6s want to feel secure. They worry about what might go wrong in the future.

When using Enneagram marketing for this group, focus on trust. Show them reviews, guarantees, and safety ratings.

Volvo is a classic example. Their entire brand is built on the idea of safety and reliability.

Type 7: The Enthusiast

The Enthusiast wants to have fun! They hate feeling bored or trapped.

Your marketing should be exciting and colorful. Talk about adventure, new experiences, and joy.

Brands like Red Bull or Disney are experts at talking to Type 7s. They sell the feeling of a “good time.”

Type 8: The Challenger

Type 8s are powerful and strong. They want to be in control of their lives.

To reach them, be direct. Do not use weak language. Show them how your product gives them strength.

Think of brands like Harley-Davidson. It is all about power, freedom, and being the boss of the road.

Type 9: The Peacemaker

The Peacemaker wants harmony. They avoid conflict and look for comfort.

Your message should be calming. Use soft colors and talk about relaxation and “peace of mind.”

Apps like Calm or brands that sell cozy home goods are perfect for Type 9s. They want life to be easy.

Why This Strategy Works

Most marketing tries to talk to everyone at once. This makes the message weak.

When you use Enneagram marketing, you pick a specific “vibe.” This makes your brand stand out in a crowded world.

You might be surprised that small changes in your words can lead to big changes in your sales. It is all about the psychology of the buyer.

How to Start Using It

You do not need to change everything overnight. Start by looking at your current customers.

Which Enneagram type do they look like? Are they looking for adventure (Type 7) or safety (Type 6)?

Once you know their type, rewrite your headlines. Use the specific words that matter to them.

Quick Tips for Success

• Listen to the questions your customers ask.
• Observe which social media posts get the most likes.
• Test different messages to see which one “clicks.”

Frequently Asked Questions

The Bottom Line

Marketing is about connection. By using the Enneagram, you can speak directly to the hearts of your customers.

It makes your brand feel human and relatable. This is how you turn a stranger into a loyal fan.

Which of the nine types do you think your favorite brand is talking to? Share your thoughts in the comments!