Why “Aggressive” Copy Kills Conversions on Divorce Mediation Landing Pages (Targeting Type 9)

Did you know that some marketing words can actually make people run away? Especially when they need help during a tough time, like a divorce. It’s a bit like offering a spicy chili to someone who just wants a soothing cup of tea!

The Big Mistake with Divorce Copy

Many businesses write landing page copy that sounds super strong and even a little bit like a fight. They use words like “win,” “battle,” or “fight for your rights.” On the surface, this might seem smart, right?

But here’s the truth: for some people, especially those looking for divorce mediation, this aggressive language is a huge turn-off. It scares them away before they even get to learn about your services.

Meet the Peacemakers: Type 9 Personalities

Imagine a group of people who just want harmony. They hate conflict. They want things to be fair and calm. In personality circles, these are often called “Peacemakers,” or Enneagram Type 9 personalities.

These folks are super sensitive to words that suggest conflict. When they see words like “fight” or “aggressive,” their immediate reaction is to step back. They don’t want more drama; they want less.

For a peacemaker, divorce is already a difficult, emotional process. They are likely feeling stressed and overwhelmed. They are looking for a way to make it smoother, not harder.

Why Aggressive Language Fails Peacemakers

When a Type 9 person lands on a page with aggressive copy, it feels like adding fuel to a fire they desperately want to put out. They are looking for a gentle hand, not a boxing glove.

Think about it: if someone is seeking divorce mediation, they are often trying to avoid a long, drawn-out court battle. They want a solution that works for everyone involved, even their ex-partner.

Aggressive words suggest more conflict, more arguments, and more stress. This goes against everything a peacemaker values. So, they click away faster than you can say “negotiate.”

Pro Tip: Your landing page is your first impression. For peacemakers, this means creating an atmosphere of calm and understanding, not conflict.

What Kind of Language Works for Peacemakers?

Instead of “fighting for your rights,” think “finding common ground.” Instead of “winning your case,” consider “reaching a fair resolution.”

Peacemakers respond to words that promise calm, fairness, and a path forward. They want to see hope and understanding, even in a tough situation. They want to know you will help reduce the stress, not add to it.

Your divorce mediation landing page copy for peacemakers should focus on easing worries and building trust. It should show that you understand their desire for a peaceful outcome.

Words That Attract Peacemakers:

• Harmony: How can you help create a more harmonious path?
• Resolution: Focus on reaching agreements, not winning battles.
• Fairness: Emphasize fair outcomes for everyone.
• Understanding: Show empathy for both parties.
• Calm: Highlight how you can reduce stress and emotional turmoil.
• Path Forward: Offer a clear, less stressful journey to a new beginning.
• Supportive: Position yourself as a helpful guide.

By using this softer, more supportive language, you connect with their core needs. You show them that your service is exactly what they are looking for: a way to navigate divorce with dignity and peace.

This approach helps them feel safe and understood, which builds trust. And trust is super important when someone is choosing who to work with during a challenging life event.

So, next time you are crafting your divorce mediation landing page copy for peacemakers, remember to swap out the “fight” words for “peace” words. Your conversion rates will thank you!

What other words do you think could calm someone during a difficult time?

Frequently Asked Questions

Disclaimer: This content is for entertainment and educational purposes only. It is not professional advice.