Online Course Sales Pages: Curriculum Details (Type 5) vs. Student Results (Type 3)

It’s not always about the course content itself. Often, it’s how you talk about it!

Sales Pages: Your Course’s First Impression

Imagine your online course is a fantastic new gadget. Your sales page is like its advertisement. It’s the one place on the internet where you convince people to click “buy.”

Getting this right is crucial for anyone interested in online course marketing. You want to speak directly to your future students.

The “Curriculum Details” Approach (Type 5)

So, what’s one common way to build a sales page? Many creators go deep into the curriculum details. They list every single thing you’ll learn.

This means showing off all the modules, lesson titles, and specific topics covered. For example, a “Learn to Code” course might list:

• Module 1: Python Basics – Variables and Data Types
• Module 2: Advanced Python – Object-Oriented Programming
• Module 3: Web Development with Django – Building Your First App

It’s like showing someone the entire instruction manual before they even buy the product.

Who Likes This Style?

This approach can appeal to very logical learners. They want to see the nuts and bolts. They like to know exactly what they are getting into, step-by-step.

It proves you’ve put a lot of work into designing the course. It shows depth and a clear structure. This can build trust for some.

The Downside of Too Much Detail

However, for many, this can be a bit… boring. A long list of technical terms might not excite someone who just wants a solution to their problem.

It can also feel overwhelming. Imagine seeing a huge textbook table of contents. You might think, “Wow, that’s a lot,” and then close the tab.

This style focuses on the features of the course, not the bigger picture. People don’t always buy features; they buy solutions.

The “Student Results” Approach (Type 3)

Now, let’s talk about the other popular style: focusing on student results. This page doesn’t just list what’s inside. It tells you what you will *become* or *achieve* after taking the course.

Instead of “Module 3: Web Development with Django,” a results-focused page might say:

• “Launch your very own dynamic website in just 8 weeks!”
• “Get the skills top tech companies are looking for.”
• “Build a portfolio that lands you your dream job.”

It paints a picture of success. It focuses on the transformation.

Why Results Resonate More

Think about it. When you buy a language course, do you really want a list of grammar rules? Or do you want to imagine yourself speaking confidently on your next trip?

People are looking for a change. They want to be better, earn more, feel happier, or learn a new skill quickly. Focusing on results taps into these desires.

Testimonials from past students are super powerful here. Hearing someone say, “I doubled my income after this course!” is much more convincing than a lesson plan.

Pro Tip: People don’t buy drills; they buy holes. In online course marketing, this means they don’t buy lessons; they buy the transformation those lessons create.

Finding Your Sales Page Sweet Spot

Does this mean curriculum details are bad? Not at all! A great sales page often has a mix, but it always leads with the results and benefits.

First, grab attention with what students will achieve. Then, you can briefly touch on the curriculum to show how those results will happen.

For example, a “Lose Weight” course might promise: “Fit into your favorite jeans again!” Then, it can add: “Learn our 3-step meal planning system and 15-minute workout routines.”

The goal is to answer the question: “What’s in it for me?” quickly and clearly. This is a core idea in effective online course marketing.

So, next time you’re checking out an online course, pay attention to its sales page. Does it make you dream of what you can achieve? Or does it just list topics?

What kind of sales page makes YOU want to buy a course? Share your thoughts below!

Frequently Asked Questions