Coffee Subscription Pages: The Ritual (Type 6) vs. The Exotic Flavor (Type 7)

Ever wondered why some coffee subscriptions feel like a cozy blanket, and others are like a wild adventure? It all comes down to what you crave. For coffee brands, understanding these cravings is key to brilliant food and beverage marketing.

Your Coffee Personality: Ritual vs. Exotic

Imagine your ideal morning coffee. Is it the same beloved blend every single day, without fail? Or do you dream of trying something new, a different bean from a faraway land each month?

These two ways of enjoying coffee represent different consumer desires. They guide how companies approach their food and beverage marketing strategy.

Let’s dive into these two main types of coffee lovers and how subscriptions cater to them.

The Ritual Lover: Type 6 (The Comfort Zone)

For some, coffee is a sacred morning ritual. It’s about consistency, comfort, and knowing exactly what to expect.

These are your Type 6 coffee drinkers. They find joy in the familiar. They want their go-to roast delivered reliably, on schedule.

Think about brands that emphasize “your perfect daily cup” or “never run out of your favorite brew.” This kind of messaging in food and beverage marketing speaks directly to the ritual lover.

What Type 6 Customers Look For:

• Reliability: Their coffee arrives on time, every time.
• Consistency: The flavor profile is always the same, exactly what they love.
• Convenience: Easy to manage their subscription, maybe pause or skip if needed.
• Familiarity: They stick to one or two favorite blends.

Many local roasters excel here. They offer subscriptions for their signature blends. You pick your favorite, set the delivery frequency, and that’s it. No surprises, just consistent happiness.

The food and beverage marketing for Type 6 customers focuses on ease and comfort. It highlights the peace of mind that comes from a dependable coffee supply.

The Exotic Flavor Seeker: Type 7 (The Adventure)

Then there are the Type 7 coffee drinkers. These are the adventurers. They love exploring new tastes, learning about different origins, and discovering rare beans.

For them, coffee is a journey. They want a new surprise in their mailbox every month. Think single-origin beans from Ethiopia, a unique blend from Colombia, or a special roast from Indonesia.

Food and beverage marketing for Type 7 often features beautiful images of coffee farms, detailed tasting notes, and stories about the bean’s journey.

What Type 7 Customers Look For:

• Variety: Different beans and roasts each time.
• Discovery: Learning about new regions, processes, and flavors.
• Quality: Often looking for specialty, high-grade coffee.
• Story: They appreciate knowing the origin and the farmers behind their coffee.

Brands like Trade Coffee or Atlas Coffee Club are great examples. They curate selections, sending different beans monthly. Their entire food and beverage marketing approach celebrates discovery and education.

It’s about the thrill of trying something new and expanding your coffee palate. These subscriptions often come with information cards detailing the coffee’s origin, tasting notes, and brewing tips.

Why Understanding Types Matters for Food and Beverage Marketing

Knowing whether your audience is Type 6 or Type 7 changes everything. It impacts your product development, website design, and especially your food and beverage marketing messages.

A brand trying to sell a fixed subscription to a Type 7 won’t succeed. And a Type 6 person might feel overwhelmed by too many choices from an “explorer” subscription.

Pro Tip: Successful food and beverage marketing always knows its audience. Are they looking for comfort and routine, or adventure and discovery? Tailor your message!

For Type 6, the food and beverage marketing emphasizes simplicity, auto-delivery, and consistent quality. Think “Set it and forget it!”

For Type 7, the marketing highlights newness, rarity, and the experience of tasting something unique. Think “Unlock new flavors every month!”

Blending Both Worlds: The Hybrid Approach

Some smart coffee companies offer options for both types. You might choose a “curated journey” or a “repeat your favorite” plan.

This allows them to capture a wider audience. Their food and beverage marketing might present these options clearly on their subscription page.

For example, a brand might have a “Classic Comfort” subscription (Type 6) and a “Global Explorer” subscription (Type 7). This dual approach is clever food and beverage marketing.

Which Type Are You?

So, which coffee personality sounds more like you? Do you love the dependable comfort of your daily brew, or the excitement of a new coffee adventure?

Understanding these preferences helps both consumers find their perfect match and companies craft effective food and beverage marketing strategies.

What kind of coffee subscription do you think offers the best experience?

Frequently Asked Questions