Coaching Sales Pages: Are You Selling “Growth” (Type 3) or “Healing” (Type 4)?

Ever wonder why some coaching sales pages just click with you, and others don’t? It’s not magic. It’s about knowing exactly what problem they’re solving or what dream they’re helping you reach.

For your own coaching business marketing, understanding this difference is super important. It helps you speak directly to your ideal client. Let’s break down two big types of coaching pages: “Growth” and “Healing.”

“Growth” Coaching (Type 3): Aiming for the Stars

Imagine someone who feels okay but knows they can do more. They want to go from good to great, from great to amazing! This is the core of “Growth” coaching.

This type of coaching is all about future potential. It’s for people who want to level up. They are often already successful but want to push even further.

Think about a business owner who wants to double their profits. Or a leader who wants to inspire their team even more. They are looking for new strategies and a clear path to get to the next step.

What a “Growth” Sales Page Looks Like

• It focuses on aspirations and achievements. What amazing future can you build?
• The language is often energetic and empowering. It uses words like “unlock,” “master,” “dominate,” and “achieve.”
• It promises bigger results and bolder moves. You’ll see phrases about reaching new heights or breaking through limits.
• The client isn’t broken; they just need a push to become their best self.

A good example? A sales page for an executive leadership program. It would talk about increasing influence, strategic thinking, and achieving career milestones.

“Healing” Coaching (Type 4): Finding Peace and Solutions

Now, let’s look at a different type of client. This person is feeling stuck, overwhelmed, or even a bit lost. They are looking for a way out of a difficult situation or feeling.

This is where “Healing” coaching comes in. It’s about solving a current problem. It helps clients move from pain or discomfort to a place of relief and clarity.

Think of someone struggling with stress, relationship issues, or a lack of confidence. They aren’t looking to “grow” from a good place; they’re looking to feel better first.

What a “Healing” Sales Page Looks Like

• It starts by acknowledging pain points and current struggles. “Are you tired of feeling…?” or “Do you wish you could…?”
• The language is empathetic and understanding. It uses words like “overcome,” “find peace,” “release,” and “transform.”
• It promises relief, clarity, and inner peace. The focus is on moving away from negative feelings or situations.
• The client needs support to fix something that feels broken or out of balance.

A great example? A sales page for a stress management program. It would talk about reducing anxiety, finding calm, and feeling more in control of your daily life.

Why This Difference Matters for Your Coaching Business Marketing

Understanding if your coaching solves a “Growth” need or a “Healing” need is the secret sauce for your coaching business marketing. It tells you how to talk to potential clients.

Pro Tip: Your sales page isn’t just about what you offer. It’s about how well you understand your client’s current situation and their deepest desires. Match your message to their journey!

If you’re selling “Growth” but your page sounds like “Healing,” your ideal client might scroll past. They aren’t looking for a “fix”; they’re looking for the next big leap.

On the other hand, if you’re offering “Healing” but your page uses overly aggressive “growth” language, clients in pain might feel misunderstood or pressured. They need empathy first.

Crafting Your Message for the Right Audience

Let’s say you are a career coach. If you help high-performers get promoted faster, that’s “Growth.” Your page should highlight ambition, strategy, and rapid advancement.

But if you help people who hate their jobs find fulfilling new careers, that’s “Healing.” Your page would focus on ending frustration, discovering passion, and building confidence to change.

See the difference? The coaching might be similar, but the client’s starting point and their primary motivation are totally different. Your coaching business marketing needs to reflect this.

So, take a good look at your current sales pages. Are you clearly speaking to someone who wants to achieve more, or someone who needs to overcome a challenge? Make sure your words, images, and promises align perfectly.

When you nail this, your coaching sales pages will not just attract more visitors. They will attract the *right* visitors, the ones who are truly ready for what you offer.

Which type of coach are you, and how does your sales page reflect that for your clients?

Disclaimer: This content is for entertainment and educational purposes only. It is not professional advice.

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